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As I travel throughout the country and talk with other entrepreneurs, I have discovered that due to the sluggish economy, many are experiencing considerable downturns in their businesses. I have also noticed that in spite of negative experiences, most entrepreneurs have a common denominator: They are optimists.

A pessimist is a person who sees challenges in every opportunity. On the other hand, an optimist is a person who sees opportunities in every challenge. It would behoove us to remember that when the going gets tough, the tough get going. As the troubled Apollo 13 approached the critical earth-to-moon decision loop, Gene Kranz, lead flight director for Mission Control at the time, announced, “Failure is not an option.”

When we have a bad experience, we can ask ourselves, “When have I faced a situation like this before? What good may come of this?” Over the years, I have learned to transform many disappointing experiences into new opportunities, innovations, advantages and breakthroughs. Hence, I have compiled my own success principles and developed a unique 7-step process which I call the “Negative Experience Transformer.” I will share each step with you as I post my next seven blogs.

Douglas R. Andrew

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What if there were a better way?

What if rather than being left to panic when the market goes south, you could know that you are earning at least a 1, 2, or 3 percent guaranteed rate on your money when the market goes down — this way you don’t lose? And then when the market rebounds, you can immediately make money on the upside?

Let me share a personal story to show you how this is possible.

A couple of years ago, I separated an additional $200,000 of equity from my home through a mortgage. Even though market conditions have caused my house to go down in value by about $200,000 in the last year or so, I feel calm and in control.

Why? Because my equity is not trapped in my house. The $200,000 that I separated is safely earning an average return of about 8 percent, while the mortgage is only costing me 6 percent, and because the mortgage interest is tax-deductible, my net cost is only 4 percent in my tax bracket.

Hence, I am making twice as much in interest (8 percent) as the net interest I’m paying (4 percent) on $200,000 that would no longer be represented as equity if it still were trapped in my house (because of the market downturn).

I place my serious cash (home equity, retirement savings, children’s college funds, etc.) in maximum-funded tax-advantaged insurance contracts in order to maintain liquidity, safety of principal and earn a tax-favored rate of return.

I link the return (that the insurance company is contractually obligated to pay me) to an index, such as the S&P 500 index.

When the S&P goes up, I make money and lock in the gain. Then when the market goes down, I don’t lose — I still receive a 1, 2 or 3 percent guaranteed return.

Then after the market bottoms out and starts to go up again, my beginning point has been reset, so I can start making money again as the market starts to recover.

I don’t have to wait to arrive at a break even point.

To learn how this works and how to choose the safest place for your money, check my blog next week, and I’ll explain this incredible system of indexing in more detail.

Once you learn this, I assure you — you will sleep better at night, even during turbulent times.

Doug Andrew

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While observing the recent turmoil in the financial markets, watching the political debates, and seeing unrest around the world, it has been interesting to see how Americans — and the entire world community — react.

I have had several radio interviews during the past few weeks in which the interviewers always wanted to know my advice for dealing with the current troubling state of affairs.

My best and simplest advice applies to life in general, and it might surprise some people. I would urge everyone to stop worrying specific events, losses and difficulties. Rather, focus on being grateful.

Whenever there is “bad news,” I try to focus on the positive. It doesn’t do any good to complain. Complaining attracts negative thoughts and people.

Gratitude allows your confidence, faith and hope to be nurtured and grow. When you exercise faith and hope, you’ll discover that new opportunities will emerge, and you will open yourself to the best possible consequences.

It is impossible for faith and fear to occupy the human heart simultaneously. Whenever I am feeling fearful about anything, I take it as a signal that I need to exercise more faith. Sure enough, when I do so, fear is dispelled.

We are constantly being bombarded with bad news through the media. I have worked to train myself to see bad circumstances differently — when something arises that most of the world would view as a threat, I see it as an opportunity.

Try doing this whenever a crisis happens in your life. Ask yourself, “What do I know from experience that will help me, and others, deal with this crisis?”

You will be energized. You will see yourself focusing on what matters most — on your relationships, on creating value, on new opportunities, on progress, on who you can be, and on what you can do for others. You will forget about what’s missing and begin focusing on what’s available.

As a result, you will find out that the world rewards usefulness, and people will compensate you in some form for your wisdom and advice.

For example, as a result of coming through my own financial crisis in my early years, for more than three decades I have advised people to separate the equity from their home to maintain liquidity, safety of principle, and earn a rate of return.

I have also recommended that people avoid putting put their serious cash — home equity, IRAs, 401(k)s and other retirement funds — into variable investments like the stock market, but rather in maximum-funded, tax-advantaged equity-indexed life insurance contracts with highly-rated insurance companies.

Our clients who have done this have not lost any of the principal on their money during the recent severe downturn in the real estate or stock markets, because their money was not trapped in those places.

They continue to have liquid cash available for emergencies and can readily handle a higher mortgage payment, a temporary job loss or any other curve ball that this economy may throw at them.

Because of this, I continually receive comments and letters of gratitude for the advice given, and clients have been referring their friends and relatives to our firm.

Our business continues to thrive during these otherwise tenuous times.

Why? Because we have been able to create new opportunities to help people overcome their greatest fears, seize their greatest opportunities, and harness their greatest strengths. I am grateful for the trust and confidence that people have placed in us.

As Zig Ziglar has always said, “Help enough other people get what they want, and you will have everything in life that you want.”

I wish you all the best as you look for opportunities in difficult circumstances, dispel fear with faith, and maximize your financial potential through strategic planning.

Doug Andrew

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